Despite media attention portraying a negative market outlook, the Sunshine Coast's unit market is displaying positive trends. Demand is fueled by various factors, including older residents seeking downsizing options near the beach and key locations. Young professionals are drawn to the emerging new CBD and infrastructure, favoring apartment living.
Local downsizers are relocating closer to the coast, desiring water views and facilities after selling their houses. Affordability plays a significant role, with apartments and townhouses offering a more budget-friendly alternative to high-priced houses. Strong investment demand persists, especially for prestigious weekenders.
Limited supply has contributed to rising prices, exemplified by notable increases in median unit prices in Mooloolaba and Maroochydore. Overall, the unit market continues to move in a positive direction, defying media perceptions.